When visiting Poniente beach you may be lucky enough to see the Benidorm Choir or the large groups of aerobics that are practised on the beach. This just adds to the pleasure that Poniente Beach adds to a visit here.
There are plenty of shop and bars along the promenade for refreshments and bins lined along the beach for any litter.
At the end of the day you can see the local council cleaning the beach which is quite a remarkable site.
Poniente Beach also links up to the main Port where you can watch the boats coming and going.
If you fancy a bit of shade or a break from the sun, Dove Park is just at the entrance near the entrance to the Benidorm Old Town.